Linguistics Essay Example | Topics and Well Written Essays - 1000 words

Linguistics - Essay Example Basically, ads in the newspapers are very concise and very informative. It is very important to enable people to read information quickly and correctly. Very often in printed media a strategy of noun-phrases ‘squeezing’ is used, for example: Larger- than- life comedienne Joe Brand (Saks, 2010). This strategy kills two birds with one stone: we save words and we also appeal for the readers attention from the very beginning of our story. In the story from a newspaper, it is possible to see the exact structure. There are the following main elements of the article/story in the newspaper: abstract-setting-complicating action-resolution-coda. Abstract of the story combines the headline and the lead sentence. We provided a piece of text from the newspaper in the Appendix I and it is evident that in the first paragraph attention of readers is grasped for sure. The author introduces a special quote, which proves that his further claims underline the importance of the story. Then the author introduces a subhead, which organizes the story. It is also evident that the author prognosticates further development of events and confirms its reliability. This newspaper article presents the authors different claims as he changes directs speech and indirect speech. Moreover, he introduces another subheading in the middle of the article: "Frozen in Time" and in such a way he attracts attention of the readers and reminds them about din osaurs that are the basic objects of the article. Both, the ideas of detective stories and glimpses of paleontology are combined. With this citation: "You take all these bits of evidence and reconstruct the past" the author draws parallels between the science of paleontology and gives some hints on a detective story. Of course, when we talk about language of media the first thing, which comes to our minds, are original headlines. Very often puns or alliteration are used there as attractors

Case Study Essay Example | Topics and Well Written Essays - 500 words - 65

Case Study - Essay Example BMC started out in 1978. BMC uses state of art machines to make the stampings. The process allows for efficient developing large volumes of stamping. The process also allowed the stampings to be of high quality. As the years passed, a lot of technological advancements were experienced. The technological changes changed the way BMC customers interacted with the company. Many customers shifted into the just in time manufacturing. The BMC technological department was affected by these changes. The company’s production schedules and inventory management were affected. BMC had to make some changes to their technical sector. CAD/CAM capabilities, a homegrown scheduling spreadsheet and financial applications, were added to their functions. All this was added to cope with the changes experienced in the technology sector. In 1989, a commercial off the shelf scheduling was purchased (COTS). The package implementation was, however, unsuccessful. The company purchased other COTS scheduling package in 1991. The package implementation also failed. A new manager recommended the development of a mini-computer based system. The internal system solved the issues of processing schedules and inventory. The company experienced other problems. The company flooded with many requests from customers. The major problem that faced the company was coming up with a solution that can handle the many requests that flooded the systems. The problem with the system not handling all the requests leads to customer dissatisfaction. Customer dissatisfaction would make the company lose it, customers. It would limit the company’s productivity. The system should also address the previous problems of production scheduling and inventory management. The company has a choice of purchasing a COTS package from Effective Management Systems. The COTS software costs $220,000 upfront and yearly maintenance contracts for $55,000 per year. EMS will allow limited